Final Digipak/ Magazine Advert Changes






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UK Tribes

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UK Tribes Usually to identify a target audience and what tribe they belong to in the UK we use UK Tribes. However, after some intensive research, we figured that UK Tribes do not have a section or tribe for country-listeners as country music hasnt been identified as appealing to young listeners yet however, this figure is growing. Therefore, I had to use other sources of information to do my research such as demographics of country listeners in the UK and current artists who still carry a country background. The country genre is still classed as very niche genre across the UK, this is because it’s not as popular as other mainstream genres such as pop or Hip-Hop/Indie like it used to be years ago. BBC Radio 2 has been a massive influencer in distributing country music to mass audiences, as they usually promote upcoming bands and artists within the genre. The current listeners of this channel will have a strong country background or at least have some interest in it. They pay Nashvi
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Music/ Music Video Inspiration

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Rodney Atkins- Take A Back Road This song is all shot outside and is based around a country song coming on that makes him want to take a back road, when the song comes on the mood of the piece changes this gives the piece a nice up beat feeling and there for gets the audience’s attention. I also like the way that most of the shots are taken outside this give the shots this real feeling like he was actually performing in these locations, I believe that this element makes the video very effective and keeps the users attention on the video.  Blake Shelton- Who Are You When I'm Not Looking  I find this song very inspirational due to the meaning of the song, this is shown through the lyrics and also the way in which Blake Shelton is singing.  The video also helps to make the meaning of the song more powerful as it shows Blake Shelton singing and playing the song on his bed in a dark room this adds tension and makes you really focus in on the lyrics. There is also a narrative e
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Website

We created a website for our fictional artist as during our research and planning we found that the majority of artists have their own website which contains a little bit about themselves, tour dates and especially for country they usually have links to their merch. We included a small biography about who Luke Meadows is with his interests alongside images. I think that having a website makes the artist seem more real, especially with how we are going to be updating it with new content throughout this course. LINK: https://ahawa142.wixsite.com/website
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