A2 Media

Andrew Goodwin - Andrew Goodwin has developed 7 characteristics which he thinks that should be included in all music videos. These are: Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop). There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying, contradicting). There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting). The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body. The artist may develop motifs or ico...

Now that we have got the shots needed for the video it means that we can start to edit the video together ready for are first draft ready for the end of the week. So throughout this week we will be spending our time editing the video together to create are draft music video.

Digipak Survey Results by Jim Meadows on Scribd

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We used Final Cut Pro in order to create our animatic storyboard. In order to create this, we increased the shadows and intensity of our scanned storyboards and cropped each shot then added on the timeline. We used the cop tool on Photoshop in order to save each shot as an individual image. The animatic was cut in the same way we are hoping to cut each shot when we start filming the full video. The timings also matched with the song and the types of shots they were going to be in connotation with the lyrics and narrative. 

This is the list of tasks i would like to complete within this schedule  Finish your storyboard Make an animatic Research CD/ Album cover art Complete analysis of three CD packages (example) Film video outside of lesson time Make a draft of your CD digipak

We created a website for our fictional artist as during our research and planning we found that the majority of artists have their own website which contains a little bit about themselves, tour dates and especially for country they usually have links to their merch. We included a small biography about who Luke Meadows is with his interests alongside images. I think that having a website makes the artist seem more real, especially with how we are going to be updating it with new content throughout this course. LINK: https://ahawa142.wixsite.com/website

This is the list of tasks i would like to complete within the schedule  Complete feedback task (if necessary) Create a comprehensive storyboard of your music video Construct and post animatic onto blog Create a schedule list Remember to apply relevant narrative theorists to your music video Post shots of prospective video locations Write a risk assessment