“Country” Isn’t a Single Format

“Country” Isn’t a Single Format
Unlike all other mainstream genres, the term country genre isn’t very specific. This is because there are so many sub-genres which people need to recognize as they say the term “country” These sub-genres have mainly developed around the progression of music and how different genres are now more popular than others which means that country needs to do something to continue growing and appealing to a variety of different people. A radio station in Houston called Cox Media has recognised the different sub-genres as well as their customer base. The three most popular are:
1.       Country – This is predominantly the most widely listened to type of country music. It includes features such as cowboys, fishing, western swings and bluegrass. Usually listeners of this sub-genre are older and more traditional than their counterparts.
2.       Hit/New Country – This evolves mainly around pop. The type of music this sub-genre creates and its listeners are both younger and more tech savvy than other country listeners. A radio channel called The New 93Q is the go-to channel for fans seeking both up and coming artists and well-known trendsetters coming from the top 40 country artists who have similar interests to the listeners.
3.       Classic country – We can already tell that this is going to be appealing to an audience who like artists from the 1970-1990s. This is very similar to classic rock in terms of audience demographics. Usually people who listen to this type of music are aged 24-52 and are men. Radio stations for this type of country music are Country Legends 97.1. The name itself provides a hint about what the of sub-genre includes.  

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